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Undoubtedly one of the most important brands in the international sports industry. In padel, it's managed by a Spanish company and grew under the guidance of Madrid native Alejandro Galán, former world number one and current number three. Alex Ruiz Granados, Marta Ortega, and the now-retired Sebastián Nerone, currently a prominent coach and commentator for Premier Padel, were also key figures.
